VISUAL IDENTITY SYSTEM
Technology that finds oil in sand,
Become a single symbol.
The U-TOP PIONEER symbol combines imagery of sand dunes and oil to directly represent unconventional oil technology that extracts oil from sand.
- FULL FORM
- Untraditional Oil Production Plant with an Innovative Construction Technology and Enhanced Engineering Research
- NAME
- U-TOP PIONEER
01 · CONCEPT
It combines the driving force of production and
the imagery of geological strata.
The reddish brown represents Driving force · Revolution · Vitality . Brown and black, representing sand and oil, combine with it to form a single identity expressing the program's research focus and technological direction.
- 01 Sand dunes Sand formation
- 02 Oil Oil strata
- 03 Extraction technology Production technology
02 · SIGNATURE
Official logo lockups
Choose the official lockup that fits the medium's aspect ratio and preserve the logo's shape and proportions.
03 · COLOR SYSTEM
Official color system
For print production, use the CMYK values specified in the brochure's visual identity guidelines.
Reddish brown
C 30 · M 100 · Y 80 · K 30
Brown
C 0 · M 40 · Y 100 · K 30
Black
C 0 · M 0 · Y 0 · K 100
04 · BACKGROUND
Background-specific use
Use the designated logo specified in the visual identity guidelines for each background color. Do not invert or recolor the primary logo.
Use the logo shown here on white backgrounds.
Use the logo shown here on the primary color background.
Use the logo shown here on black backgrounds.
05 · DOWNLOAD
Official original visual identity files
Download and use the official file suited to your purpose. The original AI file is recommended for editing and printing.